- It implies that the film is just another sci-fi horror, that there's no sense of mysery to the creature. It's there, front-and-center, to appeal to viewers who don't like to think or be held in suspense much.
- No actors, just creature. It doesn't matter that Adrien Brody or Sarah Polley are in this. They don't bring in punters like creature does. Why appeal to smart moviegoers who might care about the human characters?
- Blue and orange! Too many posters do the blue-and-orange layout. It's become so common, like close-tracked helvetica... oh, that's there too.
- Big ugly head is big and ugly. Give us something pretty or interesting to look at. A closeup of the eye might have been cool.
Sorry. I like poster art.
mordred
Bravo Hell... looks like a cheap throwback 80's horror. Chucky but uglier. I wouldnt see the movie based on this poster if I found the tickets on the theater floor. Nice detailed logo tho.
Matheus
Second rule of monster movies: Show the Monster. If you have a really good monster, different, and want to make the audience intrigare about why the Monster is like that.
dadyo
First rule of monster movies: dont show the monster. If the monster sux no one will want to see it. Tease.