The item on the poster is actually a barcode that you are supposed to scan with your cell phone. When you scan it, it's supposed to give you exclusive content such as ringtones and clips. The standee for Notorious had a similar barcode that if scanned gave you a ringtone.
Check this link out - it should explain the poster: <a href="http://www.ilikemusic.com/music_news/Grum_Runaway_2D_Barcode-6587" target="_blank">http://www.ilikemusic.com/music_news/Grum_Runaway_2D_Barcode-6587</a>
Its an Upcode you can use your mobile phone to visit a exclusive page by taking a photo of the code with a special software like Upcode(search). Nice to see more posters using this new codes the Miss March poster also have one. :)
this is actually a bar code and if you have a phone that will let u scan bar codes you can scan it and it will take you to a special site where Tim Burton will talk and show the preview of the movie
