Interestingly enough, exhibitors hated this teaser poster. This was probably due to the fact that it told you nothing about the film or even its full title.
Also, I believe that this was originally produced with a foil look to create the illusion that the theatregoer was Batman.
CJMylentz
I just love that they go from the logo, to just the ears. It's great cause everyone knows what it is and they don't have to type out the title that way. Very cool