IMP Awards > Annual Awards > 2010 > Winner for Worst Tagline

Ondine Poster - Click to View Extra Large Image

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Ondine (2010)

"The truth is not what you know. It's what you believe."

If this film was titled 'Delusion' then this might be a nice, ironic tag line for it. But one can only assume that we are meant to take the tagline seriously. This is about as wrong-headed as having a tagline of "Playing with matches is fun!" on a poster for a children's film. The IMP could go on for pages about why this tagline is so bad (and he almost did) but you likely don't want to hear all that, do you?

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