New York City has been the setting for more than its fair share of Hollywood disaster movies. Godzilla, dinosaurs, meteors, tidal waves, aliens, The Olsen Twins... The list is long. How do you promote a new film and not have potential audiences dismiss it as just another NYC disaster flick?
In this case they went with the idea that less is more, giving viewers a glimpse of the destruction but only a few minor clues as to what the cause of it might be. A great, eye-catching design that generated a tremendous amount of interest in the film. When people want to see your movie (with no star-power) and they don't even know what the title of it is yet, you know you've done something right. Our pick for the best teaser movie poster of 2008.