IMP Awards > Annual Awards > 2005 > Worst Poster Winner

Prime Poster

Poster design by Crew Creative Advertising

Alternate designs (click on thumbnails for larger version)

Prime (2005)

Irritating and meaningless. Not a very good combination. The irritating part comes from Meryl Streep and the "oh my" expression on her face. Perhaps it is supposed to indicate her inability to express real emotion or maybe it is supposed to indicate that she is suffering from gas and is about to let out a gigantic belch. That's where the meaningless part comes in. She could be thinking or feeling just about anything. From the poster we have no idea what her relation is to the two others. The tagline hints that maybe a psychiatrist is involved in this film somehow. We have a film with Meryl, Uma, and maybe some indigestion. That's all we can tell from this poster. Very sad, indeed.

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