2001 Internet Movie Poster Awards - Best Blockbuster Nominees
Harry Potter and the Philosopher's Stone
Like Pearl Harbor, there were quite a number of different posters
for this film, even if you don't count the variations in titles between
Sorcerer's Stone and Philosopher's Stone. This is yet another case where
less is more. The final poster, featuring all the main characters, seems
all too generic, and also features a very demonic looking Harry Potter.
The best posters were those geared specifically for those already familiar
with the book. Anyone who's read the books and sees the poster with an
owl carrying a note for some kid living in a cupboard under the stairs
knows immediately what the movie is for. The same goes for the poster we
have chosen here. A specific moment from the novel captured on the poster,
bringing up images of wizards and creepy old buildings.
In one sense, it is a pretty simple poster, just a shot of the star, Anthony
Hopkins - nothing too imaginative there. And yet it is more than just that.
Sure, we recognize him right away, but he really doesn't look like his
normal self. The red eye, the subtle smirk, even the marks on his forehead
which bring to mind cracks on a skull, giving him a rather undead look.
Regardless, it is certainly creepy, which is what a poster for such a movie
requires. Just contrast this with Anthony Hopkins on the poster of Hearts
in Atlantis to see a dramatic difference in moods based solely
on a face.
The Lord of the Rings: The Fellowship of the Ring
Here's a case where the typically "show all the faces" poster actually
works. They manage to fit quite a bit on one poster without making it look
cluttered. Not much else to say about this poster other than the fact that
it would look awfully nice hanging on a wall.
Sometimes simple is best. This poster tells us nothing about the plot,
but it certainly catches your eye(s). What more do you need to know about
the movie except that it features such a hilarious looking one-eyed green
creature? Of course the tag line doesn't hurt either. Hard to look at this
poster and not be curious about what the movie will be like.
Although most critics trashed the film for its trivialization of a serious
historical event by wrapping it with a cheesy love story and for blatantly
trying to recapture the magic of Titanic, the film did have quite
a powerful ad campaign. One of the best aspects of the poster campaign
was a series of three overlapping posters that could each be used on their
own or put together to make one large poster. But the most powerful image,
which sums up so much about the event, comes from the amazing image of
Japanese planes filling the sky as a woman puts out her laundry. An ordinary
day changed in an instant.
and the winner is...